Join the independent shops on Holly Street in Old Pasadena for our Annual Holiday Block Party and kick off your holiday shopping locally. 

On Thursday, November 20th between 4pm-8pm stop by Gold Bug, Maude Woods, Jenette Bras, Retreat, Commune Records, AMT Vintage and Homage to enjoy shopping with discounts, libations and snacks!

This event begins a week long buildup to Small Business Saturday on November 29th. Old Pasadena is home to nearly 200 independent businesses that offer distinctive merchandise, dining, and services. These locally owned small businesses, found “Only in Old Pas,” line our historic district's quaint side streets and alleys, making it an ideal destination for Shopping Small. AN ADDED BONUS, Starting on October 1, 2025, and running through March 31, 2026, the City of Pasadena launched a digital rewards program pilot offering 5% cash back on purchases made at participating local businesses. Download the Open Rewards app, sign up, and earn 5% cash back when you shop and dine at small businesses in Pasadena over these 6 months. This program is designed to reward consumers and support Pasadena’s small business community, making it easier than ever to shop and save.

To learn more visit The City of Pasadena Economic Development

Be sure to download the Open Rewords Application linked above before you visit to take full advantage of savings and to learn about participating businesses, like Gold Bug.

Support Local, Earn Rewords